A Website And SEO Equals Success
Yes, your website should look great, and it should be easy for your visitors to find the information they want and need. Those are very important aspects to web design but two of the most important, yet overlooked requirement is
- It is absolutely necessary to have a fully-optimized site (on-page).
- And the necessity to have and implement an ongoing search engine optimization plan (off-page).
When these two are implemented properly will give you a no-fail plan to getting your website seen.
If you do not work on these, chances are that your website will never be looked at by anyone other than the people that you provide the exact web address to.
If your site is not on the first page of Google, it is likely not being found.
There is a slim chance that it’ll be found if it is sitting on the second or third page but in reality, the majority of people don’t bother to look past the first page.
Who Should Do Your Website Optimization?
Finding someone optimize your website the right way is not always easy these days. The search engine rules and guidelines are updated on a regular basis, and they usually crank out at least two major updates each year.
It is not easy to keep up with all the changes and if the person optimizing your site is not completely current with all the rules, there is a chance that they will do damage to your rankings and/or your online reputation. Neither is a good scenario to be in.
If you are serious about your online presence, you need to make sure that you hire only someone that knows exactly what to do and what not to do.
That would generally mean someone that does this full-time. It is no longer possible to successfully do search engine optimization on a part-time basis or as a hobby. It’s almost a full time job just keeping up with all the changes and making the adjustments to match.
How Much Does It Cost?
There is no easy answer to that question but I can say that an expert in the field does not come cheap.
You could hire someone that is offering these services for cheap however if you do, you are taking a big chance with your business.
A good question to ask yourself – Would you hire someone to fix your car because they are the least expensive but not the best mechanic? Or would you prefer to pay for the expertise of someone that knows and understands the mechanics and safety of your vehicle? Isn’t it wiser to pay someone what they are worth if they do the job expertly?
I don’t know about you but if it were my business on the line, I would want to make sure that I am getting good service. That would mean that I would pay to get the best service.
Finding the Best
For the most part, the large SEO companies seem to be disappearing with each Google update. One of the reasons for that is that it is no longer feasible to optimize websites in a “cookie cutter” manner. Each business website (on-site and off-site) needs to be thoroughly researched and reviewed in order to create a customized plan for each.
This takes time; time takes money, so it is not fiscally efficient for large companies to do this. They need to keep up their numbers of clients but they can’t keep the numbers up if they have to spend so much time on each business.
Small SEO firms are becoming much more prominent. It makes much more sense. They don’t have the overhead so they are able to survive with only a few clients at one time. This allows them more time and money to do the research, planning, the implantation of a strategy, and seeing it through. Sure, you may have to spend a little more for the personalized expertise but in the end you will see that your return on investment is well worth the cost. To have a customized strategy is priceless and will pay for itself over and over again.
This is the new way, the new world of website optimization. What worked well a year ago does not work today.
We are a small SEO company near Kelowna that provides the best services using the most current guidelines. Our goal is page one of Google for every website we work on.